In line with its vision to empower societies and in a proper endorsement of the GSMA’s Connected Women Initiative, Telenor Pakistan has focused on increase the proportion of women in its subscriber bottom part by the year 2020. Pakistani Women
Telenor Pakistan’s two-pronged determination areas increasing the percentage of ladies in its mobile internet customer bottom part from 40% to 48%; and mobile money customer platform (mobile accounts & public disbursements) from 10% to 15% by 2020 in Pakistan.
The commitment comes as part of the GSMA’s ‘Connected Women’ Initiative that aims to lessen the gender distance in mobile internet and mobile money services in low- and middle-income countries and uncover significant socio-economic opportunities.
“Telenor Pakistan is very pleased to become listed on hands with the GSMA in a collective work to connect women surrounding the world. In Pakistan, over 51% of the populace is women and as one of the major digital services providers in the country, we consider it our responsibility to do something to generate gender parity in our customer bottom,” said Irfan Wahab Khan, CEO, Telenor Pakistan. “We could committed to bring the benefits associated with telecom and digital technology to ladies in Pakistan to enable them to support their families, and subsequently, donate to the socio-economic success of the country most importantly. Our endorsement of the GSMA’s Connected Women Initiative comes with the dedication to increase the proportion of ladies in our mobile internet customer foundation from 40% to 48%, and mobile money customer bottom from 10% to 15% by 2020,” he added.
“Widening usage of mobile services in Pakistan is crucial; it is an important topic that business leaders and governments must address,” said Claire Sibthorpe, Brain of Connected Women, GSMA. “In the country with such a higher gender difference in mobile services, Telenor Pakistan’s commitment to improve the share of women in its customer bottom part is all the more important. Mobile possession can have a transformative influence on women’s lives, for example by giving access to vital financial services, which women are 45 % less likely to have access to than men in Pakistan. Ensuring digital and financial inclusion for women is essential because when women thrive, societies and economies prosper.”
Telenor Pakistan’s attempts to bring women into the digital and financial mainstream include mAgri (mobile agriculture) for ladies, which gives agronomic information to women farmers in Pakistan to maximize crop yields.
The Sindh Education Reform Program (SERP), and Benazir Income Support Program (BISP), have chosen Easypaisa, Pakistan’s first mobile financial service and a product of Telenor Microfinance Bank or investment company for translucent and timely disbursements of public and educational stipend entitlements to women residing in rural areas with no usage of formal financial services.
Read complete announcement by GSMA here