In the 'Telecommunication Service Provider' category, there were a total of 12 submissions out that 3 made it to the ultimate round with Telenor being shortlisted for the 'Sacha Sath' campaign. Within February last year, Telenor Pakistan unveiled its new placing 'Sacha Sath' termed as a natural extension from the customers' everyday life. Telenor's campaign partners for Sacha Sath included Adcom Leo Burnett, OMD Pakistan, and Stimulus Productions.
The 'Best in PR' category received a total of 7 distribution with 2 being nominated for the award. Telenor won for the PR campaign of djuice's 'Oye Kuch Kar Guzar' - Pakistan's first-ever online feature film that also gives the watcher control over their plot. Telenor's campaign partners for 'Oye Kuch Kar Guzar' included Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, and Google/YouTube Pakistan & Singapore.
"This latest recognition is a sheer display of our commitment to excellence in everything we do, inches said Irfan Wahab Khan, CEO, Telenor Pakistan. "We derive energy from gratitude, particularly from our customers for our efforts to go after our task of empowering Pakistan and serving all possible domains with greater interest. We are going to continue to assist better and strive to provide best products and services and create value for our customers, " he additional.
In PAS Awards 2017, Sacha Saath was also nominated in categories of Corporate Campaign, Platform Honor - Best in TELEVISION and Nationally Originated Marketing campaign, whereas Oye Kuch Kar Guzar, was also selected for Media Innovation in addition to the category it won.